By Paul Joseph
Renowned Nollywood filmmaker and entrepreneur Kunle Afolayan has expressed his apologies to actress and producer Funke Akindele after she made a controversial statement regarding his views on film promotion strategies in Nollywood.
In an interview with reporters on Sunday, Afolayan referred to Akindele as a sister and a role model he admires. “I told young filmmakers that if they want to adopt a model that could work for them, they should follow Funke Akindele’s example,” he explained. “Funke began her career at a young age, creating ‘Jenifa’ on a tight budget, and look at how her brand has flourished since then.”
“If she feels offended for any reason, I apologize,” he stated.
He expressed surprise at the accusation, considering their long-standing personal and professional relationship.
Afolayan clarified that the controversy arose from a misunderstanding of his comments at a film business forum, where he was discussing different promotional strategies used by some colleagues, particularly those that rely on dance-driven campaigns.
He reiterated his surprise at the accusation, given their established connection.
“She called me and said, ‘I know you don’t like me, but please don’t mention my name in your interviews,’ while yelling, and then she hung up,” Afolayan recounted. “It was strange, and I was left wondering where this was coming from.
She’s like a sister to me. At Unilag, I would visit her hostel, and her sister is also my friend, so I’m confused about this situation,” he added.
Afolayan emphasized that his remarks were misinterpreted, asserting that he never criticized Akindele or any filmmaker who uses aggressive marketing strategies.
“I never said there was anything wrong with it. Personally, it’s exhausting for me. I have nothing against it; I’m just stating what I wouldn’t do,” he clarified.
He explained that his comments were made during a film business forum attended by cinema operators, where the focus was on profitability and sustainability for filmmakers. “The truth is, it was a forum, specifically a film business forum, and the cinema operators were asking me when I would return to the cinema. I told them I can’t return if they can’t assure me of making significant money,” he said.
Addressing Akindele directly, Afolayan expressed his disappointment over the negative reactions that followed. “But one thing she did, which I believe is completely wrong and something I would never do, is to use social media to attack anyone,” he stated.
Despite the controversy, Afolayan recognized Akindele’s success and influence, describing her growth as intentional and strategic.
“I told the young filmmakers that if they want to adopt a model that I think will work for them now, they should follow Funke Akindele’s model,” he mentioned. “Funke started at a young age, created Jenifa with a minimal budget, and look at her brand now; she has really grown.”
Beyond the dispute, Afolayan also discussed the strong performance of Aníkúlápó Season Two on Netflix, noting that the project has surpassed expectations. “As of yesterday (Saturday), it’s number one in Nigeria. It’s already the most-watched film within 24 hours,” he said, adding that Seasons Two and Three were filmed back-to-back.
He also refuted claims that Netflix had exited Nigeria, clarifying the distinction between commissioning and acquisition. “Netflix didn’t leave; they stopped commissioning but are still acquiring content. They continue to buy films, with some licensed for ten years,” Afolayan explained.
Reflecting on his recent role in curating screenings of his late father Ade Love’s films for Oyo State’s 50th anniversary celebrations, he described the experience as deeply emotional. “For me, it was a heartfelt celebration. You can’t celebrate Oyo without honoring the people who started the industry,” he said.
As discussions continue regarding marketing strategies, cinema economics, and distribution models, Afolayan insisted that his stance was never personal. “I have absolutely no personal issues,” he concluded.
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