Elon Musk and Twitter Chief Executive Officer Linda Yaccarino on Monday unveiled a logo for the social media platform that featured a white “X” on a black background as a replacement for the familiar blue bird symbol.
“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco.
Both Yaccarino’s and Musk’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.
Musk had said in a post on Sunday that he wanted to change Twitter’s logo and polled his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.
He posted a picture of a stylised X against a black outer space-themed background. He also referred to the “interim X logo,” and tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.
The original Twitter logo was designed in 2012 by a team of three. “The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase “e”,” tweeted Martin Grasser, one of the designers.
The Twitter website now features the same logo, while the familiar blue bird is gone.
Previously, Musk said he was bidding “adieu to the twitter brand and, gradually, all the birds.”
Twitter (TWTR), founded in 2006, has used its vivid, globally recognized blue bird emblem for more than a decade.
The renaming could be seen as something of a brand overhaul “Hail Mary” for the company: Musk in recent months has repeatedly warned that Twitter, facing steep losses in ad revenue, was on the edge of bankruptcy.
Increasing the pressure, earlier this month rival social media platform Threads launched from Facebook (FB) parent Meta. It surpassed 100 million user sign-ups in its first week.
Twitter had 238 million active users prior to being taken private by Musk in October 2022.
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